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Director of Marketing

Full-time · based in Amsterdam

Speakap has become one of the most successful mobile-engaged SaaS solutions for organizations with distributed employees. With over 350 customers across the globe and offices in Amsterdam, Barcelona, Cologne, Brussels, London and New York, we’re growing in so many ways… and it’s only the beginning!

Speakap is looking for a brilliant, experienced Director of Marketing to lead our growing team, and drive our marketing strategy as we conquer new markets.

Do you enjoy a challenge, understand digital marketing, and love combining storytelling with data? Do you communicate beautifully and engagingly and know how to apply all of this in a B2B marketing setting? Are you a natural born leader, who knows how to tactfully collaborate along with different departments? Then, goddammit, what the hell are you waiting for? We’re waiting for you to come and lead our team. Pronto!


  • Develop and implement comprehensive global marketing plans, calendars, (multi) year plans and campaigns, that include content creation, email, webinars, collateral, videos, events, product features, case studies, PR, paid & social, across our target markets: United Kingdom, North America, The Netherlands, Spain & Germany.

  • Develop and manage orchestrated outreach to target prospects, in collaboration with the sales team, to generate MQLs and grow the top of the sales pipeline.

  • Communicate overall company positioning externally through website, social media, PR, email and other marketing communications programs and channels.

  • Build the Speakap brand to become a leading voice within the industry.

  • Create and maintain compelling web pages, thought leadership content, and creatively expand our web presence to better support lead generation for campaigns on an ongoing basis.

  • Working with Finance to manage the marketing budget and track marketing expenses.

  • Test, track and evaluate the results of all marketing initiatives to ensure effectiveness of marketing campaigns, lead conversions, and proper use of budgeted resources and continuous program improvement, to deliver impressive MQL’s that convert in new deals.

  • Manage a team of +10 direct reports.

  • Report to management team.


  • 7+ years senior marketing experience, preferably for a SaaS company. Experience in workforce management or internal communications is desirable.

  • Proven track record in optimization of customer acquisition models through innovative inbound marketing programs in the USA.

  • Understanding of the US market in a B2B setting.

  • Experience in conquering new markets.

  • Strong quantitative, analytical and problem solving skills.

  • Strong interpersonal, communication and organizational skills.

  • Analytical mind and interest in using data to optimize/scale marketing strategies and tactics.

  • Ability to drive content creation that aligns with our buyer personas’ interests and needs, and strive for constant improvement.

  • “Get it done" attitude with empowering and collaborative leadership style.

  • Native in English, additional languages (Dutch, German or Spanish) desirable.


Speakap is a secure and private platform that enables organizations of all sizes to reach and engage with their highly-valued frontline employees in order to deliver greater customer experiences and business value.

In the store, warehouse, kitchen, floor, production line, field or on the road… Speakap is always available, enabling communication and collaboration from any internet-connected device. From the head office to the frontline employee, and back again.

Speakap is currently used by more than 350 companies in 27 countries around the world. Market leaders such as IKEA, Rituals, Intercontinental Hotels, McDonald's and Hudson's Bay all engage smarter through Speakap.

Creating a committed and diverse workplace where we learn from each other is central to Speakap’s values. We welcome people with different backgrounds, experiences, qualities and perspectives. We offer a friendly and welcoming workplace and believe wholeheartedly in equal opportunities for everyone.


Apply here

For questions reach out to: annelies.boer@speakap.nl /+(0)20 820 4296.

Acquisition by third parties is not appreciated, so please don’t bother.